About us

The OutSmart Hub team offers a practical blend of skills, including a comprehensive technical knowledge and skill base, domain knowledge, hands-on experience, effective methodology and a passion for IT. This extensive range of skills and experience make OutSmart Hub a great solution for your IT needs, at a competitive rate. Our Head Office is based in Auckland, New Zealand and 2 branches are located in Sri Lanka.


Managing Director Rob Willcox has led many successful software development teams including KiwiTech Marine Solutions that was purchased by RayMarine, Seamation Marine Navigation that was purchased by Navman, where Rob went on to be Director of Technology for the development of the next generation of marine solutions integrating navigation, GPS, radar, sounder and entertainment systems. Rob has firsthand experience of the outsourcing process - his OneTouch App and Hub project that has been developed over the last 3 years started off as an in-house development but this transitioned to being fully outsourced to OutSmart Hub.

Co-founder and Digital Evangelist Roshan Milinda is also based in the Auckland office where we have account management, documentation and administration staff. Roshan is an extremely talented and highly qualified IT professional who oversees the projects and ensures each project has the optimum resource allocation during the different stages.

Managing Director of OutSmart Hub Sri Lanka, Co-founder Lasantha Wickramasinghe is based in Sri Lanka and spends his time between the Kandy and Colombo offices. A very successful entrepreneur and IT developer OutSmart Hub is fortunate to have someone with the experience and industry knowledge that has enabled us to smoothly grow the team in Sri Lanka where much of the development is undertaken.

Co-founder and Senior Business Analyst Susith Fernando has 17 years of IT experience in various disciplines and throughout the last 9 years he has gained immense experience in Business Analysis, Wireframing and System Testing. Susith has worked in large multinational organisations such as HSBC Group and delivered successful projects in Insurance, Financials, Sharepoint systems and Learning Management systems.


New Zealand

OutSmart Hub
3/1 Holder Place,
Rosedale, Albany, Auckland

Tel : 02 825 526 395
Email : hello@outsmarthub.co.nz

Sri Lanka

OutSmart Hub
No: 295/2,
New Kandy Rd,

Tel : 94 112 579 525
Email : hello@outsmarthub.co.nz

Strength and Capacity

Developing your product is about innovation and providing a competitive advantage, not just a piece of software. OutSmart Hub’s software development services can help you adopt the latest technologies and reduce the time to launch, enabling you to reach your target markets more quickly. You’ll have access to a highly skilled team of software engineers to help turn your ideas into reality with quality technical solutions.